Your ads buy the first order. Our System makes them buy again.
We are a retention agency for ecom founders who are done renting customers from Meta. We work your whole list: subscribers into first-time buyers, first-time buyers into repeat customers.
Whatever you sell, the second order is the one that makes you money.
Every category has its own reason to come back. We find yours and build around it.
New drops, styling ideas, complete-the-look and back-in-stock alerts.
Routine building, how-to content and the next step in their regimen.
Results timelines, habit-building and reorders timed to when they run out.
Complete-the-room, seasonal refreshes and gifting moments.
Life-stage content, treats and toys that pair with what they already love.
Setup guides, accessories, upgrades and VIP early access to launches.
$150M+ generated for our clients.
Not a one-off screenshot from a good week. This is what happens when the whole list gets worked: non-buyers converted, first orders turned into second orders, and lapsed customers brought back before they’re gone for good.
- $150M+ in email & SMS revenue generated
- 150+ DTC brands across every major vertical
- Retention grown to 25–40% of total revenue
- Flows carrying 70%+ of attributed revenue
Most “retention agencies” aren’t doing retention.
Here’s the industry’s dirty secret. Agencies sell you a welcome series, a popup and an abandoned cart flow, then call it retention.
That’s half the job. Every one of those emails goes to someone who hasn’t bought yet. We run all of it too, and run it well. We just don’t pretend it’s retention.
The other half starts after the first purchase: turning a buyer into a 2nd, 3rd and 10th-time buyer. It’s the part almost nobody works on, and while CAC keeps climbing, it’s where your margin actually lives.
“Emailing people who haven’t bought yet is prospecting. It’s necessary, and we do it. It just isn’t retention, and it shouldn’t be where your agency stops.”
For most DTC brands, the first order barely pays back what Meta charged to get it. The profit lives in orders two, three and four. If buyers don’t come back, you’re running a treadmill, and paying for every step.
We have one job: make buyers buy again.
We’re measured on the numbers that define retention. Open rates are a diagnostic, not a result.
Repeat purchase rate
More of your customers come back for order two.
Days between orders
The second and third purchase happen sooner.
One-and-done buyers
Fewer first-time buyers disappear after a single order.
Returning-customer revenue
More revenue from people you already paid to acquire.
Customer LTV
Every buyer is worth more over their lifetime.
Turn subscribers into first orders
Welcome series, abandoned cart and checkout, browse abandonment, list growth and objection-led campaigns.
Turn one order into two
Post-purchase onboarding, education, reviews and UGC, and cross-sell timed to what they actually bought.
Keep them coming back
VIP tiers, early access, replenishment and back-in-stock alerts, and win-backs segmented by why they lapsed.
We work the backend, not just the inbox.
Most agencies open Klaviyo and start writing. We open Shopify, your support tickets, reviews and returns first, and find out why people aren’t buying, and why buyers aren’t coming back, before we send a single email.
Backend diagnosis
Shopify cohorts, Klaviyo, support tickets, reviews and returns. We find where buyers drop off and why.
Support team integration
We turn your top recurring tickets (shipping confusion, usage questions, sizing) into proactive emails. Fewer tickets, happier buyers.
Post-purchase journey engineering
Pre-delivery hype, how-to and styling content, reviews and UGC, cross-sell based on what they bought, new-drop and back-in-stock alerts, and win-backs.
List health & unsubscribes
Segmented sending, unsubscribe-reason audits and a clean sunset, so your list gets healthier and your Klaviyo bill gets smaller.
LTV-driven segmentation
RFM scoring, VIP tiers, lapsing-buyer segments and predicted next-order timing. The right message for where each buyer actually is.
The gap between order one and order two is where brands are won.
Whether you sell skincare, apparel, supplements or home goods, buyers don’t drift away because the product is bad. They drift because nobody gave them a reason to come back. We build a post-purchase experience so good that when your notification lands, they actually want to tap it.
Build hype
Kill buyer’s remorse before the box ships. Remind them why they chose you.
Nail the unboxing
How to use it, style it, care for it. Get them to their first “wow” fast.
Capture proof
Reviews, photos, UGC. Happy buyers become your next campaign.
Smart cross-sell
The product that pairs with what they bought. Not a random bestseller.
Order two
Timed to your real buying cycle: restock, new drop, or next season.
VIP or win-back
Early access for loyalists. A real reason to return for anyone slipping away.
The fix isn’t another 20% off. Discounts train customers to wait. A real relationship brings them back at full price.
Want this running on your list?
Twenty minutes, an honest read on your backend, and a plan you can use either way.
A full retention team. Not a freelancer with a Klaviyo login.
Strategy, copy, design and Klaviyo, run on documented systems so nothing slips.
Non-buyer flows
Welcome series, abandoned cart and checkout, browse and site abandonment.
Retention flows
Post-purchase, cross-sell, win-back, VIP, back-in-stock, sunset.
Campaign management
Segmented, angle-tested sends. No batch-and-blast.
SMS
Compliant setup, opt-in capture and SMS flows that work alongside email.
Copy & design
On-brand emails built around your buyer’s real objections and desires.
Deliverability monitoring
Authentication, engagement-based sending, inbox placement checks.
List cleaning
Quarterly hygiene that lowers your Klaviyo bill. We report the savings.
Bi-weekly reporting
Retention KPIs, what shipped, what’s working, what’s next.
Ecom strategy
Input on offers, ads-to-retention fit and your P&L. Beyond the inbox.
Emails people actually stop scrolling for.
Every email is designed around your brand and written around your buyer’s real objections and desires. No templates with your logo swapped in.
Post-purchase & cross-sell
Launches, drops & sales
Win-backs & VIP
We’re not right for every brand.
This is for you if
- You’re a DTC brand doing [$200K+/month]
- Your product is something people genuinely want twice
- You’re tired of paying Meta for the same customer again
- You want straight answers, not a pretty dashboard
This isn’t for you if
- You want someone to blast 20% off every Friday
- You’re hoping email will fix a product problem
- You judge success on open rates
Sound like a fit?
Bring your Klaviyo and Shopify numbers. We’ll tell you where the repeat revenue is leaking.
Straight answers.
Do you also email people who haven’t bought yet?
Yes. We build and run the whole non-buyer side: welcome, abandoned cart and checkout, browse abandonment and campaigns to people who haven’t bought yet. It’s half of what we do. The difference is we don’t stop there, and we’re measured on what happens after the first order.
How fast will I see results?
You get a diagnosis and first retention layer in 30 days, the full engine by day 60, and compounding optimization from day 61. Retention builds; it doesn’t spike overnight.
Is there a contract?
No. Month-to-month, flat fee. If we’re not earning our keep, you shouldn’t be stuck with us.
Which platforms do you work with?
Klaviyo and Shopify are home base. We plug into your reviews, loyalty, SMS and support tools. [Edit to match your stack.]
What if the problem isn’t email?
Then we tell you. Our audit ends in a clear verdict, and if the issue is product, audience or unit economics, you’ll hear it before you pay us a retainer.
Do you handle SMS too?
Yes. Compliant setup, opt-in capture and SMS flows, all inside the same retainer.
Your next best customer already bought from you.
Book a 20-minute call. We’ll dig into your Klaviyo and Shopify data and hand you an honest verdict on where your repeat revenue is leaking. Whether you hire us or not.